The other day I had to write an abstract for my intro to public relations class. The abstract had to do with public relations and technologies influence. As I searched for an article that interests me I found a lot of stuff that had nothing to do with public relations. Finally a found an article that spoke about blogs and the need for companies to be more transparent. As I read I found that this effects more than just a companies PR department but ties right back into the media.
The N.Y. Times article form November 5th 2008 states that, “During past downturns, layoffs were mostly private affairs. Big companies tended to issue press vague press releases filled with jargon about “downsizing,” and start-ups often gave people the pink slip without telling world anything at all.” However this is just no longer the case as The New York Times’s Claire Cain Miller states, “In the age of transparency, the layoffs will be blogged.”
It turns out that companies must be the first to blog about their layoffs. If big companies are not the quick to announce their layoffs on the company blog, others hear rumors and start circulating the news in the blogisphere. This information spreads so quickly that soon after rumors are circulating main line news and media sources start picking it up. As a result companies must be the first to announce their bad news as to insure the correct information is being circulated.
For example, Tesla motors, a leading manufacturer of electric cars in California, was rumored to have some upcoming layoffs. Before it was officially announced Valleywag, a Silicon Valley gossip blog, started publishing the news of the layoff. Before Tesla motors new it their trash was being talked about on the evening news, and the information was not correct. As such the company quickly blogged about their upcoming October 15th layoffs, to clear the rumors and be sure all information was correct.
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